‘I know what you did last summer’ is a film from the horror genre. That we can see from the poster that is mainly dominated with colors that represent blood/murder, innocence and darkness (red, white, black). We can see the 4 main characters of the movie on the poster and the killer. The 4 characters on the poster are coming out of the shadows into the white bright light which could connote a dark shadowy past left behind and an innocent present, or the truth coming out. The slogan of the film on the poster is positioned next to the picture of the killer, and so we know that it’s about him- ‘If you’re going to bury the truth, make sure it stays buried’. The killer is in the dark and we cant see his face, but we can see the hook in his hand, from which we assume that he is the killer, the red light and the red mist on him also connotes this further as it’s the color of blood. The expressions on the main characters faces show that they are scared and worried, and 3 of them are also looking towards the side where the killers picture is placed, which shows what caused those expressions. One of the characters is looking straight, and that could say that maybe he wasn’t aware of the killer until he killed him, this we can also use in our production poster as we have a character that doesn’t know he is going to die or that a killer ghost is chasing him.
At the top of the poster we see text that says: ‘from the writer of ‘scream’’, in red. This is to attract more people for the audience of this movie, as a reference to the writers previous movie is made which aims to attract loyal scream fans to watch this movie if they enjoyed that one.
Overall the poster is very horror movie like and has the right content to show the audience of what the movie is about.
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